How to Write a Blog Post in 2017

Blogs, formerly known as weblogs, are online journals written and posted publicly on websites. Blog contents keep visitors stay updated with information you provide. The scope and usage of blogs on the internet changed over time. Nowadays, blog is used as a marketing media to drive traffic to intended websites. Blog writing requires technical skills. This post guides you step by step to take your content writing skill and your blogging to the next level.

A perfect blog post is the output of the proper combination of researching, time management, choice of topic, headline, organizing, and such other factors. Inexperienced bloggers often makes mistake writing a blog post without emphasizing on these factors. You need to be careful when you are about to start writing blog. There is a process of “How to Write A Perfect Blog Post”. I’m going to break the whole process down in a systematic way to help you understand how to write a killer blog post.

How to Write a Blog Post in 2017: Step 1 – Time Management

Step 1 – Time Management Managing time means managing work schedule. It is observed that, an experienced writer can write a 2000 word article in 2 hours. Practice drafting an article within a set time window. Eventually you will get better and 3-4 hours will be enough for you to write a blog content. Break down the time window for tasks like researching, writing, optimizing and editing. Such a modest allocation of a perfect blog post could be: Research (20%-35% of your time span), Writing (30%-40%) and Editing (15%-25%). At the beginning, it takes time. You can manage your time schedule as you like, but these matters should be considered as the keys.

How to Write a Blog Post in 2017: Step 2 – Research

Research image
Drive for detail content research before you draw your first draft
You may ask, how to do the research? Where to look? How to look? How to choose the topic? Don’t get afraid to wonder. Content research is all about coming up with ideas, understanding your target audience, finding out the keywords, analyzing social media data and statistics, etc. Start your research from google, analyzing the social media marketing, trends. Wikipedia is an amazing source to find information. Do not post your content based on assumption until the information is verified.

How to Write a Blog Post in 2017: Step 2 .1 – Generate Idea

generate idea image It’s a good habit to keep a notebook and a pen with yourself to note down every tiny detail you wanted to write on your blog content. Ask yourself, what you do want to talk about in your post, what the keywords are striking your mind. It must be related to what your target audience expects. Read online magazines, monitor google trends, participate in forum discussions, attend seminars, browse trending social media links, stay connected with bloggers. Read a lot of books, speak with your friends and colleagues about your topics. Make a list of your favorite articles online. Search and read related blog posts. This will help you to generate more content ideas.

How to Write a Blog Post in 2017: Step 2. 2 – Keyword Research

Keyword research is very important. Keywords bring traffic to your website from search engines. Start keyword research by using Google AdWords as your pathfinder. Find the related topic that drops down from your search. Filter the results based on your search topic, change filter settings, if needed. Use google advanced options, and Google Operators to find potential keywords. Remove unwanted keywords from your keyword list. Mark important keywords from your list and search on Google to find related top ranked pages. You will find a whole lot of search results to do your research for your content. Do not hurry while doing your keyword research and don’t spam your keywords when writing the content.

How to Write a Blog Post in 2017: Step 2. 3 – Outline

Writing without outlines is similar to walking into a puzzle in the dark without a lamp. Before writing your blog post drafts, formulate an outline of your search results for the content. You can write only the headlines or the whole idea in brief. Put some key points into it. Don’t hesitate to write one or a few lines, no matter if complete or not, beneath each headline. Once you complete a few sentences, eventually, you’ll discover that, you’re actually writing the article. Think that we’re only experimenting or testing to write down some initial thoughts. Size of content you are covering matters little, because without your outline you will be lost. An outline is basically a form of skeleton of your article that you mapped, stitched, interviewed in your mind.

How to Write a Blog Post in 2017: Step 3 – Writing

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Write your title according to your research.
A well written article consists of title, summary, introduction, table of contents, headlines, sub-headlines, and a conclusion. You have already built your outline now start working. Write your title according to your research. The title of your blog makes an impression in your readers’ mind. It’s the entrance of your blog. Keep it short and relevant. An introductory paragraph hooks your reader’s mind at your blog. A good introduction of the content insists the reader to keep reading. Contrarily, A poorly written introduction drives your readers away from your blog without taking any further look onto your content. After doing the research, it should be a piece of cake for you to start writing your title and introduction.

Before writing, you can find out the selected keywords and keep them in front of you while writing. When you have keywords ready in your hand, the writing part becomes easier.

How to Write a Blog Post in 2017: Step 3.1 -Title

Writing an optimized title is as important as your whole content because it’s the glue where your reader’s eyes stick first. That’s how your content or your blog catches the attention of visitors. There are several reasons why you might want to know ‘how to optimize a title.’ It creates the first impression and make them believe that they are heading in the right direction. This also implies that, you won’t trick them with irrelevant content on your blog. A good content with a catchy title always gets traffic from search engines. Select a few different titles for the same content, and identify the following matters: your title is unique, useful, interesting, meaningful, easy to understand, includes your keywords from your content and it’s not tricky. Always refer back to your headline and ensure SEO key phrase.

How to Write a Blog Post in 2017: Step 3.2 – Introduction

After selecting your title, your first priority is to write an introduction. A useful and informative introduction always engages readers. The first paragraph introduces your whole blog content like what’s in the rest of the post, where it’s heading. The introduction has to be simple, precise and specific. It gives your readers a reason to keep reading. Start your writing by using the storytelling method, or using a related motivational quote or referencing to any statistics which is related to your content. Also, you can start the introduction by re-addressing the topic you are about to write. The fact is – you have to draw the whole content in front of the eyes of your visitors with your introduction. Work hard on this introduction to hold your readers’ attention. Every word, phrase, sentence and punctuation count here. Make sure you’ve used those keywords or phrases people searching.

How to Write a Blog Post in 2017: Step 3. 3 – Table of Content (TOC)

This step is to show your readers a gist of what you’ve written in your blog post. Write down your Table of Contents (Headlines) for the article in accordance with the skeleton you already mapped in your mind. Make the list appear in an order. Organized table of contents gives your reader the right direction to move on. It’s always easy to fix a car with the right set of tools. Your table of contents should contain those tools and materials to synchronize your writing.

Take a good look on the outlines you’ve written before. You will find the guideline from the outlines and cover up the rest of the points and assure that it reflects the title of that portion. Make your Table of Contents interesting by showing the flow of your blog post. This works as the index section of a book you’re about to read; readers will grab the overall concept of the blog ‘at a glance.’

How to Write a Blog Post in 2017: Step 3. 4 – Main Content

Describe and explain everything you promised in your title and introduction. Write your content as you are telling a story to your closest friend. Avoid using complicated words, phrases or terms. Use words targeting your audience demand. Start asking a direct question to your audience. Asking questions to the audience makes them feel more connected with the scenario and definitely they will seek answers from your blog. This question is known as a thought provoking question. This type of question puts the audience in a trance. Break down every critical part of the content and make it simple. Write what you have already researched and gathered. Do additional research if required. Keep data and examples to back up your writing. Look for other blogs on how they wrote the topic, how they made you read the content etc. Write your post with emotion. Posts that triggers emotions get the most shares on social media. Shorten your sentence. Do not make your reader lose breath at the end of the sentence. Your content size depends on your content topic. It can be anywhere from 300 to 3000 words or beyond. Your main focus should be covering the whole idea.

How to Write a Blog Post in 2017: Step 3. 5 – Sub-Headlines

Subheadings make your content more understandable and readable. It indicates audience in the right direction and make a spot in the reader’s mind. It also helps readers connected with your content. It’s a way to make the visitor understand more easily. Fill up your sub-headings and bullet points with necessary information and statistics. There are several types of sub headings. Spoiler sub heading is well known because it reveals the entire point using 3 or 4 words in a funny way. It makes the reader stop while scanning the whole post and triggers them to read the paragraph. Plain labeled sub heading is pretty boring . It doesn’t make the sub heading scanable and readers often get bored.

How to Write a Blog Post in 2017: Step 3. 6 – Supporting Media

Supporting Media image
Select your cover image with the reflection of your title.
Use media like image, video or GIF, presentation, graphical view of statistical analysis. Add this media to support and back you up on the necessary parts. Including image makes the post more engaging and more entertaining. Your cover image also makes an impression in your reader’s mind. Select your cover image with the reflection of your title. Involve your visitors with the combination of your title and cover image.

How to Write a Blog Post in 2017: Step 3. 7 – Conclusion

Your conclusion is equally important as your title, introduction, body and supporting media. Don’t summarize the whole content. Brief the important sub-headings, potential thought and the main idea for the reader.. Conclude the post by referring to the phrase or word you used at the beginning. Avoid writing “summarizing”, “sum up”, “finally” etc. This is the last chance to make an impression and persuade them to your point of view. Use the idea of introduction as the guideline for the conclusion.

Finish your first draft. Take a break. Revise the written piece. Read as if you’re the reader. Correct yourself. Don’t take it granted that, what you wrote is perfect. Rather, accept the truth that, writing is a continuous process. There is always room to improve.

How to Write a Blog Post in 2017: Step 4 – Editorial

editorial image
You can ask experts to do the editing for you.
An important part of blogging is editorial or proofreading. That’s how you understand what is irrelevant to your blog content. Check the grammar, spelling. Cut out the unnecessary words. You can ask experts to do the editing for you. Read the whole content out loud. Avoid lengthy phrase or lines. Check fragment, lengthy line, spelling mistakes, keyword set up, and grammatical mistakes. Optimize your content for search engine. Optimize your content based on keywords. Make your URL shorter and more keyword targeted.


These are the step by step guide to “How to Write a Blog Post” or “How to Write a Content”. Follow these steps and writing content will be easy after a certain period of time. There are thousand of free blog sites to roam around. Research and read more to write content on a regular basis. Develop your writing style and voice. Update regularly. Even if it is a short note or a line of quote. To make your readers come back, you have to post regularly. There is no alternative of writing and updating your blog regularly. Constantly updating your blog with informative post is enough to keep your visitors coming back.

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